WPromote is scaling fast on Amazon DSP — tracking 20% growth in DSP investment and 40% growth in non-endemic advertisers this year, with targets climbing to 30% across both in 2027. That pace forced a rethink of how the team operates. Clients want things faster, and WPromote needed the infrastructure to keep meeting that demand.

"Agentic AI is a massive buzz term, but it's a critical differentiator, especially when applied in high-impact ways. A lot of holdcos and other advertisers say 'we use AI,' but they don't really demonstrate the agility that proves it."

— Darren D’Altorio, Sr Vice President Padi Media at WPromote

From Manual Levers to Strategic Work

WPromote's team wanted to lean into Gigi from day one—the challenge wasn't getting buy-in, it was figuring out how to keep pace with how fast they wanted to move. Gigi now lets WPromote's traders take action in bulk with precision, freeing them from manual levers to focus on the strategic, high-impact work that actually requires human judgment.

That shift shows up in the numbers: WPromote now runs its existing playbook at 3x its previous cadence, saving the team upwards of 77 hours per week in manual execution. It's also opened up strategies WPromote couldn't operationalize before, like scaled DMA exclusion for incrementality testing, with workflow logic and best practices tailored at both the agency and individual-advertiser level.

Scaling Across a Multi-Brand Pet Care Portfolio

For one pet care client running three separate brands under one roof—each with its own targets and reporting demands—that meant execution finally kept pace with ambition. Across 120+ campaigns, something as simple as a flight or budget extension used to take hours to execute. With Gigi, it takes minutes.

As results came back fast, that speed built confidence — and confidence is what kept the team engaging with Gigi even further. Since launching, all three brands have seen strong performance gains:

• 129% increase in sales

• 17% increase in ROAS

• 118% increase in monthly purchases

Gigi and agentic AI are now the standard in WPromote's day-to-day operations. Internally, that means improved efficiency; for clients, it means stronger results.

"We are compressing the time between an idea and activation, the decision and the result—and that is continuously allowing us to deliver, meet, and exceed the expectations of our clients."

— Darren D’Altorio, Sr Vice President Padi Media at WPromote

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