Voyageur Group is a retail media agency with a nimble Amazon team and a growing roster of clients. As demand scaled, so did the operational load of running sophisticated, multi-tactic Amazon DSP programs at a high cadence. Voyageur needed a way to scale the level of service they could deliver without scaling headcount in lockstep.

So they hired Gigi.

Gigi gave Voyageur's team the infrastructure to move faster and operate more strategically. Their expertise was codified directly into the Gigi platform — training Gigi on Voyageur best practices and applying them across agentic optimization workflows. This meant Voyageur could direct campaign changes via plain language prompts and have Gigi execute; monitoring performance and surfacing 1-click recommendations driven by Voyageur's own guardrails, triggers, and real-time performance data.

The result: agentic optimization workflows running across bid adjustments, viewability, pacing, frequency caps, and inventory exclusions—at roughly twice the cadence their team could previously sustain manually.

Beyond optimization, Voyageur uses Gigi for agentic campaign creation, prompting new campaign builds via plain language ("create a retargeting campaign for my beauty brand"), executing DSP and AMC audience creation, and building all required line items while adhering to Voyageur’s naming conventions and line item breakdown. 

Putting It to Work: A Beauty Brand Relaunch

For one of their beauty brand clients, Voyageur deployed Gigi across a full program relaunch. The brand had been running Amazon DSP for over a year with inconsistent results. Voyageur rebuilt the program from the ground up, consolidating the product catalog to its core sales drivers and restructuring campaigns across prospecting, retargeting, and retention.

Gigi handled the execution: rapid campaign creation with AMC lookalike audiences, keyword searchers, and competitor viewers helped drive new traffic to the brand, while agentic workflows ensured the campaigns were continuously optimized towards driving strong performance.

Further AMC analysis within Gigi showed Voyageur that users exposed to full-funnel DSP and Sponsored Ads were 10.68x more likely to conduct branded search and 360% more likely to purchase—driving client expansion into an always-on STV strategy across Prime Video and premium 3P publishers.

As a result of their brand’s strategic relaunch and always-on optimizations, Voyageur helped the beauty brand drive a: 

• 5.4x lift in DPVR

• 252% increase in branded search rate

• 533% increase in CTR

By encoding their strategic expertise into automated workflows and advertiser-level context, Voyageur has been able to scale the level of service they provide across a large roster of brands, while exceeding client performance objectives.