As Amazon DSP programs become more sophisticated, agencies face increasing pressure to scale optimization without sacrificing strategic expertise. For DEPT®, a global digital agency managing enterprise Amazon DSP programs, that meant finding a way to increase optimization depth and reporting efficiency while giving media teams more time to focus on client strategy.

Partnering with Gigi enabled DEPT® to adopt an AI orchestration approach to Amazon DSP management. Always-on, agentic workflows coordinate optimization and reporting across campaigns, surfacing opportunities and streamlining execution while keeping strategic decision-making in the hands of experienced media teams.

Scaling optimization with agentic workflows

Managing enterprise Amazon DSP campaigns requires continuous analysis and ongoing optimization across audiences, creative, and campaign settings. As campaign complexity increased, maintaining that level of attention manually became increasingly challenging.

Working with Gigi, DEPT® implemented a suite of always-on, agentic workflows that continuously monitor campaign performance, surface optimization opportunities, and automate reporting across campaigns, audiences, and creative. Automated workflows also generate clear, actionable recommendations that can be incorporated directly into client-facing presentations, reducing the time spent compiling and formatting data while enabling teams to focus on interpreting results and advising clients.

Where media managers previously had a fixed capacity for optimization each week, Gigi's workflows enabled DEPT® to increase its weekly optimization cadence by 4x while expanding the number of strategic levers its teams could pull by 133%.

Rather than relying on AI to independently optimize campaigns, DEPT® uses agentic workflows to orchestrate execution and augment practitioner expertise. This approach gives media teams greater capacity to evaluate recommendations, apply strategic judgment, and deliver more value to clients.

Delivering measurable results

DEPT® applied these codified best-practice workflows to a non-endemic sports & outdoors brand, customizing the underlying agentic logic to support the client's off-Amazon business objectives.

Within the first months of implementation, the program delivered:

• 13.1% increase in off-Amazon site views

• 10% increase in off-Amazon purchases

These results demonstrate the value of AI orchestration: always-on, agentic workflows increase the depth and cadence of optimization, while experienced media teams remain in control of strategy and execution.