Running a full book of Amazon DSP clients the right way demands a level of daily attention that's hard to sustain when you have a small, nimble team. Bluebird knew what best-in-class, white-glove DSP management looked like. Their gap was always bandwidth—having enough hours in the day to execute everything consistently, across every account.

So they hired Gigi.

Bluebird codified their best practices and built 13 automated workflows across the agency, from bid adjustments, inventory exclusions, and audience swaps to more complex optimizations like creative weighting and promo period budget shifts. What used to take 30–45 minutes for a single optimization now completes in minutes.

According to a study by Stratably, the industry standard sees nearly 73% of accounts optimized monthly or less. Bluebird breaks this statistic and now optimizes daily across every account and lever, a 2–3x improvement in cadence, executing hundreds of changes per advertiser, several times a week.

"What Gigi really gave us is the ability to redefine what white-glove service looks like at Bluebird, and make it scalable across the entire team and roster," says Joe Massey, Retail Media Manager.

Putting It to Work: Reporting and Team-Wide Fluency

Reporting that used to take hours of manual pulls and analysis each week now runs on its own with weekly recurring reports that populate automatically every Monday morning, ready to review. Bluebird also built a prompt library so the broader Amazon account team could pull client-ready reporting independently, without waiting on their DSP leads to build it for them. That's lifted fluency across the whole team in what's being managed and why, and let account managers show up to client conversations fully informed.

Gigi has also become more than an execution and reporting tool—it's a thinking partner. Working through campaign ideas and strategy directly in the platform has helped newer practitioners build a deeper, faster understanding of Amazon DSP, accelerating expertise that would otherwise take years to develop and letting them step into bigger client-facing roles sooner.

That consistency showed up directly in performance. For one account, improved cadence and precision drove:

• A 28% improvement in ROAS

• A 22% lift in click-through rate

• Another client committed significant incremental Amazon DSP budget on the strength of the efficiency gains Bluebird delivered

"When clients see that consistency and level of service week after week, trust compounds," Joe says.

For a lean team with high standards, Gigi closed the gap between what Bluebird knew it should be doing and what it could actually execute—every day, for every client.

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